Cole Haan announced that the company has appointed Andrew Rudolph as the company’s New Senior Vice President North American Wholesale Sales.

The company’s newly appointed SVP North American Wholesales Sales, Andrew Rudolph has previously served Adidas at the post of Vice President of Wholesalers USA. He joined Adidas in the UK back in 1995 and has held various key positions in the brand. In his most recent activity, Andrew Rudolph was responsible for triple the business sales of the company up to $3 Billion in the competitive and attractive market of the United States.

Chief Executive Officer of Cole Haan, Jack Boys said, “Rudi is an outstanding business executive and a welcome addition to our Corporate Leadership Team. He will lift everyone on the team and impact our long-term global growth agenda directly. In getting to know Rudi, he immediately tapped into the potential of what we have been building at Cole Haan since we acquired the company in 2013.”

“He will be material to accelerating our performance lifestyle initiative—expanding our domestic distribution to include outdoor and sports retailers. He will be a vital leader and partner to our product creation engine as well as our domestic retail and digital businesses,” Jack Boys further added in his statement.

Sharing his thoughts over the new appointment, Andrew Rudolph said, “I am delighted to be joining the leadership team at Cole Haan during this time in its history. Cole Haan has reinvented and redefined the dress and casual footwear markets, while successfully entering the outdoor and sports markets.”

“The pace of innovation at Cole Haan is phenomenal—and the brand is poised to capture more share as we consider the combined worlds of work and play going forward,” Andrew Rudolph concluded.