Lord Von Schmitt is a fashion company that specializes in high-end crochet clothing. The founder, CEO, and designer of Lord Von Schmitt is Schuyler Ellers, a former costume designer who developed a passion for crochet while studying at Columbia University.
Ellers moved to Barcelona after graduating, working as a costume designer for low-budget films, using items he found in charity shops. He returned to the US and started his fashion line, Lord Von Schmitt, in 2010.
What Makes Lord Von Schmitt Unique?
Lord Von Schmitt is not your typical crochet company. Ellers has reinvented the crochet technique by incorporating psychedelic 1970s motifs into his designs. He uses colorful and vibrant yarns to create eye-catching patterns and shapes. He also repurposes handmade afghans to make interesting new clothing, popular with the LGBTQIA+ and festival communities.
Lord Von Schmitt offers a variety of ready-made items ranging from umbrellas to underwear, jeans, blankets, socks, and baby clothing. Alternatively, customers can request bespoke designs to suit their specific needs. Ellers claims that his products are comfortable, durable, and eco-friendly.
How Does Lord von Schmitt Make Money?
Lord von Schmitt makes money by selling its products online and at festivals. The company offers a variety of ready-made items ranging from umbrellas to underwear, jeans, blankets, socks, and baby clothing. Alternatively, customers can request bespoke designs to suit their specific needs. The company also repurposes handmade afghans to make interesting new clothing, popular with the LGBTQIA+ and festival communities.
According to its website, Lord von Schmitt’s products range from $20 to $500, depending on the size and complexity of the item. The company claims its products are made with high-quality materials and craftsmanship, and each piece is unique and original.
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What Is Lord von Schmitt’s Revenue and Growth?
Lord von Schmitt does not disclose its revenue or growth publicly, but some sources have estimated its annual revenue to be around $4 million as of March 2023. The company has also gained exposure and recognition from various media outlets, such as Vogue, Cosmopolitan, Buzzfeed, and The Guardian.
Ellers stated in an interview with The Cinemaholic that he hoped his appearance on Shark Tank would increase his online sales and help him expand his business. He also said he was open to collaborating with other brands and designers who share his vision of crochet fashion.
What Is Lord Von Schmitt Net Worth in 2023?
Despite not getting a deal on Shark Tank, Lord Von Schmitt has continued to operate and sell its products online. The company has a website and an Amazon store where customers can browse and order its products. Ellers also attends various festivals and events where he showcases his products and interacts with his fans.
According to multiple sources, Lord Von Schmitt’s net worth as of 2023 is estimated to be around $1 million. The company has made an annual revenue of $4 million as of March 2023. Ellers expressed confidence that his appearance on Shark Tank would increase his exposure and help improve online sales.
How Did Lord Von Schmitt Do on Shark Tank?
Ellers appeared on Shark Tank in Season 11, Episode 22, seeking $100,000 for 10% of his company. He presented his products to the sharks and invited them to try on some of his crocheted fashions. The sharks enjoyed the fashions and strutted around in an impromptu fashion show. However, none of them made a deal with Ellers.
Lord von Schmitt’s crocheted clothing has the sharks hooked:
The Sharks Are Hooked on Lord von Schmitt’s Crocheted Clothing – Shark Tank https://t.co/529KeBWYWV pic.twitter.com/XkAHg4a1oI
— Susie Blackmon (@SusieBlackmon) May 9, 2020
The main reason for the sharks’ rejection was the niche market of Lord Von Schmitt. The sharks felt the products were too eccentric and not appealing to the mass market. They also questioned the scalability and profitability of the business model. Ellers argued that his products were unique and had a loyal customer base, but he failed to convince the sharks.
Conclusion
Lord Von Schmitt is a remarkable testament to the power of creative innovation and unwavering passion. Schuyler Ellers, the visionary founder, CEO, and designer, has redefined the art of crochet, infusing it with a vibrant blend of 1970s motifs and contemporary flair.
His dedication to repurposing handmade afghans into captivating clothing has attracted the LGBTQIA+ and festival communities and caught the attention of esteemed media outlets. The journey of Lord Von Schmitt from its inception in 2010 to its appearance on Shark Tank is a testament to Ellers’ resilience and commitment.
Despite the sharks’ decision not to invest, Ellers continues to thrive, showcasing his distinct creations at festivals and maintaining a strong online presence. The company’s annual revenue of $4 million as of March 2023 underscores its impact on fashion.
While Lord Von Schmitt’s net worth is estimated at $1 million, the brand’s value extends beyond mere numbers. It embodies the spirit of innovation, individuality, and sustainability – invaluable qualities in an ever-evolving industry. As Lord Von Schmitt continues to flourish, Schuyler Ellers remains open to collaborations and partnerships that share his vision.
His appearance on Shark Tank may not have yielded an investment, but it has illuminated the path for further growth and expansion. Lord Von Schmitt stitches together a story of creativity, perseverance, and the limitless possibilities of reimagining fashion with each crocheted masterpiece.