The eagerly awaited live reunion on Netflix After technical difficulties kept excited viewers waiting, the season 4 cast of the reality dating show “Love is Blind” was postponed for Sunday.
Ultimately, Netflix decided to record the program for streaming, declaring it would be accessible everywhere on Monday at 3 p.m. ET.
“To everyone who stayed up late, woke up early, gave up their Sunday afternoon… we are incredibly sorry that the Love is Blind Live Reunion did not turn out as we had planned,” Netflix tweeted. “We’re filming it now and we’ll have it on Netflix as soon as humanly possible. Again, thank you and sorry.”
At 8 p.m. ET on Sunday, the second live performance in Netflix’s history was scheduled to begin. Several minutes after the event began, Netflix tweeted: “Love is … late. #LoveIsBlindLIVE will be on in 15 minutes!”
A few minutes later, the streaming service promised the show “will be worth the wait….” When Netflix subscribers tried to access the stream, they were met with a screen that said, “It’s almost time! The live event will start soon.”
Like many streaming rivals, the firm isn’t used to broadcasting live events. On March 4, Netflix streamed “Chris Rock: Selective Outrage,” a standup special by the comedian, which was the only live performance to air on the service. That streamed flawlessly.
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Competitors of Netflix have had success with live streaming. Thursday Night Football was first shown on Amazon Prime last year. Major League Baseball and Apple TV+ have a partnership for some games. Additionally, other rivals have entered the live market.
However, Netflix has a reputation for being resistive — not because of technical difficulties, but because the business frequently claims that live broadcast rights, particularly for sports, are expensive.
Nevertheless, Netflix had a challenging year in 2022, losing members as consumer habits changed. The firm began experimenting with live broadcasts in response to the ongoing changes in the media landscape.
The witty and cutting social media posts began to pour in as the globe waited for the Nick and Vanessa Lachey-hosted reunion episode.
Rep. Alexandria Ocasio-Cortez, a Democrat from New York, was one of the incensed users, and Netflix retweeted her.
Someone call Lucia the seamstress to fix this. I believe in her
— Alexandria Ocasio-Cortez (@AOC) April 17, 2023
Blockbuster, the bankrupt former video store, tweeted: “Remember renting vhs’ from us. You could start it on time no problem… This is what we get.”
Couples that get engaged before meeting one other appear in the “Love is Blind” television series. When the firm began streaming three years ago when traditional networks and broadcast television were the only venues to get a reality fix, it helped the company establish its reality TV chops.
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